This is the fcktv.dk (Football Club Copenhagen) behind the scenes feature spot of the Carlsberg SPORT TV AD campaign. The Theme is “Alle stjerner starter et sted…” (All stars start somewhere…) Developed by STORM Production in close dialog with Carlsberg SPORT. Danish top football players where put in local scenarios to build a social bridge to the local football communities in Denmark. Carlsberg SPORT sponsor many sport activities in Denmark and one part of the campaign strategy was to strengthen this relationship. I will make a case update on the campaign a little later – it also includes Outdoor material and more – stay tuned. My part of the teamwork campaign effort was Art Direction, Grading and Digital Imaging.
Kom med bag kulisserne på Carlsberg Sports reklame | fcktv.dk
En del af livet som fodboldspiller er at være levende reklamesøjle og nogle gange være skuespiller for en dag. Den del af jobbet kan du her opleve i selskab med Nicolai Jørgensen, Lars Jacobsen og Thomas Delaney, der medvirker i den helt nye Carlsberg Sport reklame.
Thanks to fcktv.dk for making this feature spot.