A full 360° degree campaign under the concept and message “Alle Stjerner starter et sted” – Meaning “All stars starts somewhere (from scratch)”. Featuring Danish top Soccer players from 3 main clubs including national team players.
The team players were placed in areas with environmental hints to their clubs and local support bases ; city, suburb and countryside.
The campaign was developed in-house for STORM Productions, working closely with Carlsberg Sport Marketing and their Media Agency PHD producing a campaign aimed at the product’s end users and primary target group – The football kids and their parents (The Gatekeepers).
The campaign was applied on various viewing platforms and medias, including Outdoor and Social Medias.
My contribution to the projects was, Concept Development, Art Direction, Graphic Design, Grading, Digital Image Enhancement pree production of Posters and Packshots.